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Services marketing : integrating customer focus across the firm /
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Zeithaml, Valarie A
Published 2006
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Meeting Customer Needs /
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Value-based marketing for bottom-line success 5 steps to creating customer value /
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Cases on consumer-centric marketing management
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การตลาดบริการ = Services marketing /
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ชัยสมพล ชาวประเสริฐ
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วิทยา ด่านธำรงกูล
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Services marketing : integrating customer focus across the firm /
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Zeithaml, Valarie A
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