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Trout on strategy capturing mindshare, conquering markets /
by Trout, Jack. Published 2004
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    Differentiate or die : survival in our era of killer competition /
    by Trout, Jack Published 2000
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      Positioning : the battle for your mind /
      by Ries, Al Published 2001
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        สงครามการตลาด = Marketing warfare /
        by รีส, อัล Published 2529
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          สงครามการตลาด = Marketing warfare /
          by อัล, ไรส์ Published 2548
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