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Basic marketing : a marketing strategy planning approach /
by Perreault, William D Published 2011
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    Essentials of marketing : a global-managerial approach /
    by McCarthy, E. Jerome Published 1994
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      Applications in basic marketing : clippings from the popular business press /
      by McCarthy, E. Jerome Published 1994
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        Basic marketing : a global-managerial approach /
        by McCarthy, E. Jerome Published 1993
        Other Authors: “...Perreault, William D...”
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