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Service Management The New Paradigm in Retailing /
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Customer Relationship Management Concept, Strategy, and Tools /
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Telephone Surveys in Europe Research and Practice /
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Sales Excellence Systematic Sales Management /
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Modelling Value Selected Papers of the 1st International Conference on Value Chain Management /
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Interactive Decision Aids in E-Commerce
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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Membersโ€ Behavior and the Economic Relevance for the Marketer /
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
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Branded Component Strategies Ingredient Branding in B2B Markets /
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Strategic Retail Management Text and International Cases /
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Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
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Diversity in European Marketing Text and Cases /
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The Effects of Cause-Related Marketing on Customersโ€ Attitudes and Buying Behavior
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Cruise Management Information and Decision Support Systems /
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