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The management of technology and innovation : a strategic approach /
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White, Margaret A
Published 2007
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Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development /
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Hodock, Calvin L
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The PDMA toolbook 3 for new product development /
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New product development for dummies /
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Karol, Robin
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Year of Publication: 2007
Library: mai
Call Number: H - Social Science
Suggested Topics: New products
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